Darren Holland is a successful DJ, promoter and label owner and a respected international liaison/consultant and blogger. His 15 years in the music business span many genres, specializing in underground music and the house music community. His name now rings out the House community in the Western world and will continue to do so.

As a DJ I have featured in the following UK clubs I have played at and hosted parties at every major London club and and most throughout the worlds major house cities. He has completed 3 successful tours of the US and Baldeelox Records promotes music releases, clubs and brands through street promotions, event management, journalist reporting and Internet marketing through a network of Music Business professionals. The brand is only ever involved with top quality parties and prodcutions and through the consultancy side has worked with the best in the business as well as the future heroes of tomorrow. In 2007 Darren was introduced to Lee by Oscar P and within no-time a mentor/apprentice type relationship was established as well as great friendship.